How to Make Yourself More Marketable as a Freelancer

Freelancing jobs are in demand. You want a career that is flexible, and clients want a job done professionally. But how do you gain clients? Here are some tips to market yourself as a freelancer and increase your following.

Get Certified

One of the most important things with being a freelancer is that you need to be certified. There are many programs available online that allow you to gain certification as a freelancer from the comfort of your own home. Getting an online certification has many benefits for your freelance business. Having the certification is like having a degree: people are more willing to trust what you can do for them and what you have to say because you have credentials backing you up.

Learn to Make Connections

One of the most important things about being a freelancer is that you are the one who draws your clients, and they in turn can bring you more clients. But in order to draw clients, you need to learn how to make connections. One of the ways that you can do this is by being active on social media and following other businesses and freelancers that do similar things. Another way you can do this is by creating a professional webpage that is continually updated and showcases your work. You can also forge connections by simply meeting people. Make a professional business card and hand it out to people. Present yourself in a professional way that is likable and stay persistent. It takes time to build up a following, but that time can pay off.

Be Professional

One of the critically important things to maintain as a freelancer is your professional image. People will come to you if you maintain a professional website, and professional relationships with your clients. Set clear expectations with your clients so that they know what to expect and what you will charge. Set reasonable prices that are clear and upfront from the beginning. People will come to you again and again if they see that you are professional, approachable, and relatable.

You can make it as a freelancer, but it will take some effort and time on your part. You may have to learn new skills or be pushed outside your comfort zone. But if you put in the effort, you can market yourself in a way that continues to draw clients and keeps your business growing.

To learn more about how to better market your business, watch some of our free marketing training videos!

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