Important Marketing Functions You Should Never Outsource

As a business owner, you face many challenges every day that can greatly impact the success of your business. One of those decisions that you need to make is which things to do in-house what things to outsource to other individuals or other companies. That decision can be difficult, especially when it comes to marketing your company. Here are a few marketing tasks that you should never outsource to people outside of your company.

Social Media Management

The social media of your company is a pretty personal practice that belongs in-house. That said, having an employee whose job is specifically to work on your social media content is a great idea that can help you to make sure that your social media accounts are always on message and that you post frequently enough. Having regular meetings with your social media team will help you to always know what your social media accounts look like and what kind of response you’re getting.


Lead Generation

While lead generation can feel like a big responsibility and a bit overwhelming, it is better to keep this practice in-house, rather than outsourcing to other companies. Lead generation can be done in a wide variety of ways, and when another company does it for you, it is often much more expensive and, in many cases, less effective. Companies that generate their own leads have 50% more sales-ready leads. You know your customers and their needs better than anyone else, so you are in an ideal position to make sure that you get solid leads that will end up in a purchase.


Any Task You (or Your Employees) Have Expertise in

When things get overwhelming at work, it can feel like outsourcing is the best solution, but focus on outsourcing tasks that you don’t have expertise in. This will free up your employees to do what they do best and will ensure that you don’t waste money on something that could have been done better by someone in your office. Assess the needs of your projects and outsource the elements that require specific skills your employees don’t have. That way you know that you are using your employees in the best way possible and making strong business decisions.


Knowing when to outsource and when it is not in your best interest will help you to make smart business decisions. This will move you forward towards your goals for your business.

Read this next: How to Reduce Customer Pain Points When Interacting With Your Business

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