OK let’s get into it. below I will be opening up my laptop and showing you an inside look at a bing Add campaign case study for 2018, that I ran over the last few weeks. The point of this is to show you what a real add campaign looks likes, and some of the results I have VIA screen shots.
the goal of this blog and website is to showcase real marketing techniques, results, news, and to give my readers true tangible internet marketing news and resources. Hopefully this Blog post of my bing ad results help educate you on the truths about a ppc campaign, and informs your on some real expectations, when running ads on a budget.
Core concepts Of Any Bing Ad campaign ( The Must Haves )
- The affiliate Link / product – Wealthy affiliate ( Internet Marketing training & community)
- The add Layout and design (see screen shot below )
- Keywords & targeting ( more on that below )
- Costs & Budget
- Duration of add ( days, weeks, etc)
- Add variations ( for this example I do not have any add variations)
The Break Down Of the Add
The key words and metrics – add spend $15.00 day budget
|Keyword||impressions||clicks||spend||Click thru rate||average position||average cost per click|
|work from home||2,558||29||$2.27||1.13%||5||0.87|
|How to start a online business||792||6||$5.10||0.76%||4||0,85|
|Learn internet marketing entrepreneurship||0||0||0||0||0||0|
|Learn internet marketing||0||0||0||0||0||0|
|Purchase wealthy affiliate||0||0||0||0||0||0|
|Tips for affiliate marketing||0||0||0||0||0||0|
|Wealthy affiliate review||0||0||0||0||0||0|
As you can see above, two out of the seven targeted keywords got me results and clicks. Now a few things we can do as a result, and my next move would be to either A- remove the keywords for the campaign. 2- tweak the keywords to suit my campaign better. Honestly I would remove the keywords that got no clicks or views, and then add others to replace the old ones .
The Ad Copy (How tos )
Firstly I think of eye catching headlines, and strait to the point ad copy. Let the potential customer know exactly what they will get if they click on the ad. Don’t mess around with click baitie texts bing / google will punish you for it, and you will not be able to manage your account or even get any clicks.
See picture for Add copy photo
The results ( my affiliate clicks, referrals, results )
The results of the add above add is as follows. I have logged into my affiliate dashboard to show you some screen shots of my results. Now a few things to keep in mind is that I was advertising a free marketing program that has a free month trial period. So my goal was to get referrals, and not immediate sales. I just wanted sing ups.
One week results
- Clicks- 56
- Referrals 24
- Sale 1
Photos of WA results
Final thoughts and tips
This is a test style Bing ad campaign, I was testing the waters, in regards to my affiliate link, keywords, & add copy. The thing with running ads, is that it can be very easy to scale your business, but it can also be hard to get the results you are looking for. In many cases it will take 2 to 3 ad campaigns before you get good and see results you need . I hoped this Inside Look At A Bing Add Campaign case study For 2018 helped you learn a thing or two in regards to running a bing ads campaign. PPC management is about testing and tweaking, stay positive, and test test test. Remember this is a game, you will have some winners and losers as it relates to ad campaigns.
- No more then 10 words per campaign
- Stay focused and integrate keywords into your ad copy
- Keep the ones that are working
- Split test with none working keywords or tweak the keywords to suit your niche better