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My Key Take-A-Ways From Russel Brunson’s Expert Secrets Book

  • Name Of Book: Expert Secrets – The Underground Playbook For Finding Your Message, Building a Tribe, and changing the world
  • Author: Russell Brunson (Founder Of Click Funnels)
  • Price: $17.96
  • Page Count: 302


My Key Take-A-Ways From Russel Brunson’s Expert Secrets Book


Genius, that is all that is needed to be said about this book. Russell Brunson’s Expert Secrets Guides you thru the process on becoming a high level Business owner who knows how to create mass movement and get others to purchase services you offer. Below is my key take-a-ways from Russel Brunson’s Expert Secrets Book read  below for my thoughts and key pointers.My Key Take-A-Ways From Russel Brunson’s Expert Secrets Book


Expert Secrets is the map that will allow you to turn your specialized knowledge, talents and abilities into a business that will work for you! This is one of the shortcuts of the new rich.

– Robert Kiyosaki


Who this Book is For

  • Online internet marketers
  • Entrepreneurs
  • Business owners
  • Sales professionals



Get Expert Secrets Now 


Who Is Russell Brunson

  • Owner of a 360 Billion dollar SaaS Business called Click Funnels -2014 ( Self Founded )
  • Expert internet marketer
  • Author of – DotCom Secrets : The Underground Playbook for growing your company online / Expert Secrets : The Underground Playbook For Finding Your Message, Building a Tribe, and changing the world

The First Set Of  Key Take A Ways From Russell Brunson’s  Expert Secrets

 the Two Types Of Expert Businesses You Could Start

  1. Selling Information Products
  2. Leveraging information products with the purposes to grow an existing business

In expert secrets Russell Brunson’s breaks down how to find what your good at and knowledgeable in and turn them into Informational products that you can then turn around and sell to the masses. Russel breaks down how he got his start in internet marketing by documenting and writing a educational step by step guide on how to build potato guns safely and efficiently.

He talks about this process to teach you about the money-making potential that informational products have. He also teaches you how to turn other skill sets you have and add them to the products you are currently selling, and how to become a major influence in your specific niche. And get others to follow you and purchase your services.

The Second Set Of Key Take A Ways From Russell Brunson’s Expert Secrets

  • Generating A Mass Movement
  • Focus on the future of business and markets
  • Offer your audience a new opportunity or a different angle for any giving result.

 IN Expert secrets, Russell breaks down key components on how to shape your business, gain that “Expert title “ you need and what areas to focus on. The main Take away I took was the fact that  money was in the niches and sub niches. Russel discusses how in every market and every industry  there are sub niches. And its in the subniches where you can gain expertise- in  and take over your market.

In the book he uses the example of flipping houses. And discusses all the different sub niches and also how you may find your sub niche in whatever market you may be in. he also touches base on one key point when it comes to becoming an expert, and that is the fact that you need to find a different opportunity with in your niche and how to capitalizes on unique ways to sell different services and or create a new vehicle for an end result.

The Third Set Of Key Take A Ways From Russell Brunson’s Expert Secrets

  • Be the Charismatic Leader
  • Correct Mind Set
  • Why People Buy

Having the right mind set is crucial to the success of your business, and in this book the Expert Secrets, Russel explains why having the correct mind set, and the proper philosophy behind why people buy is essential. He discusses how to create compelling story’s that get people behind your mission and products. This book holds many high-level expert advices from a professional who has been there and done that.

The chapter List / Expert Secrets  Sections


  • The Charismatic Leader/Attractive Character
  • The Cause
  • The New Opportunity
  • The Opportunity Switch


  • The Big Domino
  • The Epiphany Bridge
  • The Hero’s Two Journeys
  • The Epiphany Bridge Script
  • False Belief Patterns
  • The 3 Secrets


  • The Stack Slide
  • The Perfect Webinar
  • The One Thing
  • Breaking and Rebuilding Belief Patterns
  • The Stack
  • Trial Closes


  • The Perfect Webinar Model
  • The 4-Question Close (For High-Ticket Offers)
  • The Perfect Webinar Hack
  • Email Epiphany Funnels
  • Epiphany Product Launch Funnels


  • Fill Your Funnel

This Book is a must read! I will say it again this book is a must read for all who love business and sales. I am very happy with this book, it was written very good and gave me some valuable information that has been helping me grow my internet marketing business. If there is one book you read this month, make it this book. I hope you enjoyed my key take-a-ways from Russel Brunson’s Expert Secrets Book and please leave me a comment below and tell me your thoughts. Thanks


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